Monday, November 24, 2008

Rock Band Project

With this project I somewhat learned how it would be to have a rock band and set up all the promotion items to get good sells. I learned how to work with a group better as well. The marketing mix was involved by promoting sales with cd's t-shirts and concert tour posters and our lethal juice tour bus. The products was done by cd's and backstage passes and other lethal accessories. The prices were low for our concerts and our cd's were cheap. The ticket prices for the concerts started at $12 to $35 depending on where you want to sit. There was also a $50 backstage pass you could buy to meet the band. We were able to distribute ourselves by traveling on the tour bus and performing live to our audience's. Our target market was teenage to mid-age people who love heavy metal music. We used the 7 key functions of marketing by designing a cool logo and band name with product/service management. We used distribution by making concert posters and t-shirts to push our market around the country. We sold c'ds, shirts, and backstage passes to our concerts.

1 comment:

Jose R. said...

dude real nice detail i like that!! of and pretty nice name! JUICE! lol